You may have found that our Tailored skincare range’s brand-new Hydrating Serum incorporates an element called hyaluronic acid. If you are unfamiliar with the expression “hyaluronic acid,” it may feel overwhelming at first. Why in the world would I want an acid near my skin?

Don’t worry, hyaluronic acid (HA) is not an acid, despite its name. It serves like a moisture magnet and can keep 1,000 times its weight in sweat, making it your best friend for skin plumping.

The scientific name may make you think it’s a synthetic drug, but hyaluronic acid is a sugar molecule that exists naturally in the body. Since HA levels begin to decrease when we age or as we are exposed to environmental aggressors like toxins, it makes sense to search for a serum that includes hyaluronic acid whether we choose to age gracefully or remain in urban areas.

Hyaluronic acid’s humectant effects attract moisture into the skin, assisting in the fight against dryness and dullness while also restoring elasticity. Skin’s barrier is improved, irritation is relaxed, and fine lines are smoothed out as the water content is raised.

Many people are unaware that there are several distinct forms of HA. Smaller molecules can reach deeper into the skin to provide their hydrating effects, while big molecules remain on the surface, giving the skin a dewy appearance.

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Forever’s new Hydrating Serum is a powerhouse of hyaluronic acid containing FOUR different types, which work together to replenish water on the surface of skin and retain moisture from the inside, whilst also improving elasticity and resulting in the appearance of visibly plump skin.

Forever’s new Hydrating Serum is a hyaluronic acid powerhouse that includes FOUR distinct forms of hyaluronic acid that work together to replenish water on the skin’s surface and preserve moisture from the inside, while also enhancing elasticity and giving the impression of noticeably plump skin.

This means Forever’s Hydrating Serum will make the skin feel plump and hydrated while also reducing the appearance of fine lines and wrinkles and creating an additional layer of protection against environmental stressors. In our view, he’s a skincare icon.

Have you ever used hyaluronic acid as part of your skincare routine?

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